about joolpool

joolpool.com was established in 2006. Our aim is to offer our customers an online boutique where they can find beautiful quality, fashionable jewellery not offered on the high street. Recently featured in Vogue’s “Most Desired Dot.com”: the magazine's "guide to the best fashion and accessories on the web", joolpool is fast becoming the site to get up to date fashionable , quality jewellery.

Co-founder, Maida Vale resident Vicky Hatia, has her feet firmly entrenched in the fashion world, having been a Fashion Buyer for over a decade and now lecturing at the London College of Fashion and several other Universities in the Capital. Never out of touch with the latest fashion trends, she ensures that Fashion, quality and ethics are all considered when developing jewellery for the joolpool customer.  The other half of the joolpool partnership, husband Adam Hatia,  a web specialist, ensures that the site is informative and easy to navigate for our customer. Customer service is a top priority.

“Jewellery is a personal statement of identity, and every woman wants to be special."

Our aim is to offer that special piece of jewellery for the fashionable, individual woman who appreciates style and quality, who likes to keep a clear conscious when making a purchase.

High street shopping can be tough these days.  Why not put your feet up and take a look at some of our fantastic Sterling SilverEthical Gold, and Fair Trade product ranges.


We value all of our customer's opinions highly. Please do CONTACT US with any comments or suggestions, praise or criticism.


joolpool ethical policy

We are committed in our endeavour to source jewellery ethically. We insist on feedback from the factories themselves which are visited on a regular basis by our suppliers. The road is long to ensuring ethical practices are enforced throughout a supply chain and at every stage, but we feel it is the positive future of the fashion industry. Joolpool's efforts will continue and are ongoing..

Our ethical gold range is sourced using only suppliers who are members of sedex: an organisation that uses lastest technology to ensure labour working standards at each part of the supply chain reach an acceptable level. For more information go to www.sedex.org.uk

We also offer a Fair Trade Jewellery fashion range.